An survey of visitors, commissioned by the the Hong Kong Trade Development Council (HKTDC) and conducted by researchers from Actrium Solutions (HK) Limited, was conducted during the Hong Kong Book Fair 2009. It offers some insight into the reading habits of the record 900,000 people who attended the event organised by HKTDC.

The survey found that about 60% of Hong Kong people spend five hours or more a week reading. In terms of languages, Chinese books and journals are the most popular (72 per cent), followed by English (27 per cent). Some 40 per cent of those surveyed purchase books more than once a month, mainly at bookstores. Others polled said they purchase books at the HKTDC Hong Kong Book Fair, through the Internet and at supermarkets or convenience stores. The average amount they spend on books each year is HK$2,071.

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