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2017 Press Releases

26
06
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The 28th Book Fair Opens Next Month Featuring About 670 International Exhibitors
Travel Theme to Take Readers on Thrilling Journeys with Writers
26 June 2017 – About 670 exhibitors from 35 countries and regions will present books on a wide range of topics and in various languages at the 28th edition of the HKTDC Hong Kong Book Fair, which will be held 19-25 July at the Hong Kong Convention and Exhibition Centre (HKCEC). More than 310 cultural events catering to different interests and age groups will take place during the week-long event to raise public cultural awareness and interest in reading.

“The Hong Kong Book Fair Cultural Events Advisory Panel chose the theme of Travel for this year’s Book Fair,” said HKTDC Deputy Executive Director Benjamin Chau, as he explained how the event would move forward from last year’s focus on Chinese martial arts literature. “We hope that readers can learn about the world through reading the works of Hong Kong travel writers, even though they themselves may not have the opportunity to travel around the globe,” Mr Chau said, adding that the HTKDC will be “bringing in publishers and cultural promotion institutions from around the world as well as organising a series of cultural events to feature the cultures of different countries, under the theme ‘Reading the World ・ People, Places, Passions.’.”

Travel Writing in Focus
In keeping with the travel theme, this year’s Book Fair Art Gallery, to be located outside the 3/F convention hall, will showcase a thematic exhibition “Around the World Through Words”. The exhibition will feature a number of Hong Kong travel writers with varied backgrounds covering litterateurs, cruise expert, explorer, historians, war correspondent, novelist as well as writer and photographer, of which Leung Ping Kwan (Ye Si), Xi Xi, Rebecca Lee and Zhou Yijun are included. The gallery will feature their works together with photos taken and souvenirs gathered during their journeys, to build understanding about their travel works and generate interest in reading.

The Art Gallery will also host an exhibition called Beyond the Picture to showcase photographs, paintings and various printed matter telling stories about different places in the world over the ages. It includes a section organised with National Geographic magazine to feature award-winning photographs that capture the culture, landscape and architecture of Hong Kong and other locations around the world. The series will also showcase “old Hong Kong” through the paintings of famous local artist Lee Chi-ching as well as photographs, postcards and other printed matter.

Rounding out the Art Gallery will be “A Journey to Sichuan”, introducing the Chinese province often referred to as “Nature’s Storehouse”. Visitors will be able to take in photographs of the sceneries in Sichuan, as well as manuscripts by famous writers from the area, a series of prized exhibits from Sanxingdui Museum, and performances of Sichuan opera face-changing, tea arts performance and folk music.

Renowned Writers Gather from Around the World
This Book Fair features eight seminar series to invite an international line-up of writers in various genres to share their viewpoints and writing tips. The HKTDC continues to collaborate with Ming Pao and Yazhou Zhoukan to co-organise the Renowned Writers Seminar Series. Speakers in the series will include the Chinese mainland writers Ye Xin, Hang Shaogong, Fang Fang, Zhou Meisen, Liu Xiaoqing, Wang Chaoge, Xu Zhiyuan, Lu Nei, Zhou Bing, Xiao Han and Hao Jingfang. Also taking part are writers from Taiwan, including Chu Tien-hsin, Tang Nuo, Liu Ka-shiang and Yang Ze, and from Hong Kong, Leung Man-tao and Craig Au-Yeung Ying Chai

The Book Fair also encourages the public to read books in other languages to broaden their horizons. The English Reading and Creative Writing Seminar Series, supported by the British Council, will feature three renowned UK authors, including crime fiction writer Sophie Hannah and travel writers Sara Wheeler and Tim Moore.

The World of Knowledge Seminar Series, supported by the Consulate General of France in Hong Kong & Macau, will feature three French writers including illustrator Cédric Fernandez, film critic Arnaud Lanuque who studies Hong Kong films and Afro-French novelist Alain Mabanckou. The Consulate General of Spain in Hong Kong is also contributing to the international line-up, by arranging for Peter Gordon and Juan José Morales to introduce their new book on the China-Mexico route Ruta Via de la Plata which dates back to the 16th to 19th centuries.

Well-known Chinese mainland entrepreneur Wang Qiang, who created his own Think in American English programme, will also attend the fair to share his reading experience, as will renowned local authors, including prominent designer Kan Tai-keung, President of the Hong Kong University of Science and Technology Prof Tony F Chan, as well as the pilot Hank Cheng and engineer Gary Tat who together assembled a light aircraft in Hong Kong and completed a journey around the world.

Other seminar series include the Theme of the Year Seminar Series, where a number of travel writers, academics and travel experts will share their views on travelling and writing as well as travel writing styles, the Children and Youth Reading Series, which covers child growth and education, parent-child reading and children literature, and the Personal Development and Spiritual Growth Seminar Series, in which travel expert James Hong, Hong Kong swimmer Stephanie Au and the physiotherapist Elton Ng who conquered Mount Everest will share tales of inspiration.

Also on the schedule are the Lifestyle Seminar Series, where local artists Steve Lee and Gigi Wong will share cooking tips, as well as sessions by Yim Ho to share healthcare tips, by field photography group Wandering Photography to share the joy of photography, and the Hong Kong Cultural and Historical Seminar Series, where Dr Ting Sun Pao, Dr Clarence Yau and Louis Koo who is the leading actor of A Step into the Past, television series adapted from popular novel of same name, will discuss the works of the late martial arts novelist Huang Yi. Renowned Cantonese Opera actor Franco Yuen will talk about Cantonese Opera education in Hong Kong. For more details and registration of the seminars, please visit the Hong Kong Book Fair website.

Wang Qiang, Founder of the Think in American English Programme, Production Director of Lonely Planet and other industry experts from around the world will also participate in the International Publishing Forum to explore developments in this sector during a session targeting publishing industry players.

Reading about the World
The International Cultural Village at the Book Fair features 26 countries and regions. France, Germany, Italy and Poland are among the countries setting up the European Union Pavilion to exhibit books as well as organise a number of cultural events to increase public understanding of their local cultures. Japan will return to the fair with a group pavilion which represents 11 cities and prefectures including Niigata, Wakayama and newcomers Fukuoka and Tottori. The pavilion exhibitors will join forces with the Japan National Tourism Organization and the Japan Kadokawa Group to showcase aspects of Japanese culture.

Besides the seven-day Book Fair, the HKTDC will organise “Cultural July” citywide campaign which will include more than 310 cultural events to promote reading. Taking place from the end of June until the end of July, it will involve cultural institutions, libraries, museums, educational institutions, shopping malls and cafés, in a combined effort to encourage greater public participation in diverse cultural events.

Concurrent Hong Kong Sports and Leisure Expo
Tickets to the Book Fair are now available for public purchase, and visitors can also purchase tickets on-site at the fairground ticket office. The Hong Kong Sports and Leisure Expo will be held concurrently from 21-25 July at the Hong Kong Convention and Exhibition Centre. The Sports and Leisure Expo features over 90 exhibitors to showcase sports-related products and equipment, as well as photography and art products and special interest classes. The fair will feature free trials of activities such as indoor rock-climbing and street workout workshops. Visitors can visit the Sports and Leisure Expo with a valid Book Fair ticket.

The 28th HKTDC Hong Kong Book Fair
Date 
19-25 July 2017 (Wednesday to Tuesday)
Opening Hours 
19, 20, 23, 24 July: 10am-10pm
21, 22 July: 10am-Midnight (Hall 3 open till 11:00 pm)
25 July: 9am-5pm 
Venue 
Hong Kong Convention and Exhibition Centre
Admission 
Adult Ticket: HK$25
Child Ticket: HK$10 (for primary school students / children under 1.22m tall)
* Children under 3 and adults over 65 will be admitted free of charge
Tickets 
Tickets are available now at Hong Kong Ticketing and designated 7-11 and Circle K stores. Visitors can also purchase tickets onsite at the fairground ticket office.
The public can purchase admission e-tickets via Tap & Go mobile wallet starting from early July.  More information will be available on Tap & Go’s website later.
Concessionary Tickets 
Morning Admission Ticket (entry before noon): HK$10 (only on sale at the fairground each day) 
Special Re-entry Promotion: Visitors who purchase a regular adult ticket (HK$25) or child ticket (HK$10) dated 19 or 20 July can enjoy one time free admission on 21, 22 or 23 July (Fri, Sat, Sun) after 5 pm by presenting the whole stub attached to the admission ticket.
The offer is not applicable to other types of admission tickets (including morning admission tickets, concessionary tickets, VIP tickets and complimentary tickets.)
Visitors with Hong Kong Book Fair tickets which are valid 21-25 July can also visit the Hong Kong Sports & Leisure Expo
Book Fair Website 
http://www.hkbookfair.com
(For details and seminar registration)
Hong Kong Sports & Leisure Expo Website 
Photo download︰http://bit.ly/2rSOWr6
HKTDC Deputy Executive Director Benjamin Chau hopes that under the theme of Travel, readers can learn about the world through reading the works of travel writers in the Book Fair.
(From left to right) Benjamin Chau, Deputy Executive Director, HKTDC, joins Yau Lop Poon, Editor-in-Chef, Yazhou Zhoukan and member of Hong Kong Book Fair 2017 Cultural Events Advisory Panel, and Edmund Chan, Director, Hong Kong Publishing Federation and Vice Chairman, Hong Kong Publishing Professionals Society to announce the fair’s "Theme of the Year": "Travel" and outline cultural activities to be held during the event
Media Enquiries
Please contact the HKTDC's Communication and Public Affairs Department:
Joe Kainz     Tel: (852) 2584 4216           Email: joe.kainz@hktdc.org
Media Registration: Media representatives wishing to cover the event may register on-site with their business cards and/or media identification.
To view press releases in Chinese, please visit http://mediaroom.hktdc.com/tc
About the HKTDC
Established in 1966, the Hong Kong Trade Development Council (HKTDC) is a statutory body dedicated to creating opportunities for Hong Kong’s businesses. With more than 40 offices globally, including 13 on the Chinese mainland, the HKTDC promotes Hong Kong as a platform for doing business with China, Asia and the world. With 50 years of experience, the HKTDC organises international exhibitions, conferences and business missions to provide companies, particularly SMEs, with business opportunities on the mainland and in international markets, while providing information via trade publications, research reports and digital channels including the media room. For more information, please visit: www.hktdc.com/aboutus. Follow us on Google+  Twitter @hktdc  LinkedIn