About Book Fair/
Fair at a Glance

Book Your Place at an Iconic Cultural Event

Page by page, the tale of the Hong Kong Book Fair continues to grow and reflect the public’s love for reading and cultural pursuits. As one of Hong Kong’s most enriching landmark events, the 2017 Fair attracted close to one million visitors. Returning in 2018, the 29th edition featuring leading booksellers and publishers will converge to take the public on a journey that nourishes the mind with culture and imagination.

The HKTDC Hong Kong Sports and Leisure Expo will be staged concurrently with Book Fair under one roof. One ticket grants access to both events for the public, which delivers exceptional value for exhibitors.


What’s Trending?

Reflecting Hong Kong’s market demand for books, the 2017 event featured a record-breaking 670 exhibitors from 37 countries and regions. From bestselling fiction to professional non-fiction, cultural tomes to hobby volumes and everything in between, there is something for everyone at the Fair. Research* showed that the average per capita spending at the Fair was HK$812 and the most popular genres were fiction (54%), literature (31%) and travel books (29%).

*Conducted by independent market research agency Ipsos Loyalty. More than 830 fair visitors were interviewed.

Read Across the City with "Cultural July"

The Book Fair creates great buzz that inspires reading and cultural pursuits across the city. Around 290 on-site events were held in 2017, including seminars, cultural performances and fascinating presentations for new releases. A total of around 600 events were held in connection with the Book Fair, including activities that took place under the month-long “Cultural July” citywide campaign, drawing more than 300,000 attendees.

Neighbouring Effects

The Fair attracts great audience through extensive regional media coverage. Over 3,300 media representatives attended the 2017 Fair and its related press events, generating more than 6,200 news clippings with 40 per cent coming from non-local media outlets.

Secure your space now at the incomparable marketing platform that connects you directly with book lovers from across the globe!

Theme Zones

  • General Books Pavilion
  • Children's Paradise
  • Chinese Mainland Publishers
  • e-Books & e-Learning Resources
  • English Avenue
  • International Cultural Village
  • Multimedia, Stationery & Cultural Gifts Zone
  • Spirituality Zone
  • Taiwan Publishing Community
  • Teens' World
Copyright Exchange Lounge is the fairground meeting place for publishers and book agents while Copyright Corner is the online platform for copyright exchange.

Presence of renowned authors

Feng Tang

Leung Man-tao

Liu Xiaoqing

Sophie Hannah

Media coverage breakdown by channels


Top book purchases at Hong Kong Book Fair 2017 by genre (%)