About Book Fair/
Fair at a Glance

Meet Your Growing Readership

The HKTDC Hong Kong Book Fair is a reflection of the public’s love of reading and fondness for cultural activities. Breaking another attendance record in 2016, the seven-day fair welcomed close to 1.02 million visitors. The 28th edition in 2017 invites booksellers and publishers to create new milestones for this week-long literary and cultural extravaganza.

Strength in numbers

The number of exhibitors in 2016 has increased to 640, coming from 34 countries and regions. For a week, Book Fair provides a dedicated space to highlight new book launches, bestsellers, reference books, travel guides, academic texts, comics and more. The onsite survey* revealed the average visitor spend was HK$902 and the most sought-after categories were fiction (54%) and literature (33%).

*Conducted by independent market research agency CAP Strategic Research, about 800 fair visitors were interviewed.

Cultural activities beyond the fairground

Hong Kong Book Fair seeks to generate enthusiasm for reading throughout the city. Some 360 activities were staged during the seven-day fair, including seminars by celebrity authors and new book parades, providing exposure to exhibitors' titles. Running alongside the fair is the month-long Cultural July citywide campaign, over 250 cultural events such as seminars, sharing sessions, workshops, cultural tours and story theatres were held at educational institutions, book stores, libraries, shopping malls and other venues.

Cross-border media exposure

The fair and its seminars by celebrated guests were well covered by local and regional media. Over 3,600 media representatives attended the fair and related press events, including roadshows in Guangzhou, Shenzhen and Taipei. Close to 6,100 news clippings were generated and 33 per cent of them were from media outside Hong Kong.

BookFair 2016

Secure your space

Book your space at this exciting and rewarding platform to expand business now! The 2017 fair will be themed to give exhibitors maximum exposure to the target audience.
  • General Books Pavilion
  • Children's Paradise
  • Chinese Mainland Publishers
  • e-Books & e-Learning Resources
  • English Avenue
  • International Cultural Village
  • Multimedia, Stationery & Cultural Gifts Zone
  • Spirituality Zone
  • Taiwan Publishing Community
  • Talent Hub
  • Teens' World

Copyright Exchange Lounge is the fairground meeting place for publishers and book  agents while Copyright Corner is the online platform for copyright exchange.

For details : copyright.hktdc.com

Presence of renowned authors

Lung Ying Tai
Lung Ying Tai
Ye Yong LieYe Yong Lie
Cao Wen XuanCao Wen Xuan
From left: Hannah Rothschild, Simon Winchester, Sir David Tang, Wilbur Smith

Media coverage breakdown by channels
Media Coverage

Book purchases at Hong Kong Book Fair 2016 by genre (%)

The inaugural HKTDC Hong Kong Sports and Leisure Expo will be held concurrently on 21-25 July under one roof, presenting an excellent opportunity for visitors to pursue recreational activities on top of exploring the written word to achieve a balanced life!